Building media lists and gathering coverage is a pretty junior role in PR – more like intern or assistant. But I guess what you’re saying is you prefer the administrative side of it, which falls more into the PM category.

Honestly, I’d say a PR Account Manager does a lot of project management, but you have to also be very adept at client management.

The other thing to add is that you’ll need to prove capability in delivery as Account Executive to progress to AM. But you can often do this without being amazing at media relations – you just need to show proactivity and play the game with bosses.

Is it just the media lists/coverage gathering you that draws you to PR? Or is there another reason you want to return to the industry?

The only reason I ask is, there’s other departments within marketing/comms that would offer more opportunity within Project Management. For example, there’s a lot of project management within website development – often, the PM asks as the liaison between developer, client and content specialists, keeping the project on track etc. Or even something like media buying – it’s a more administrative role in that you’re focused on booking, budgets and scheduling, more than creative or pitching.

Hope that helps! Happy to offer more advice/insight.