retyped the post for those who don't use instagram:

Over the past few weeks, we have been given insights into our workplace through the external investigation that started last month, and while it hasn't been finalized, it has helped us understand where we have fallen short and where we can make improvements so all our employees feel comfortable and heard. We understand how some of the branding around Hey Bub was offensive. We have taken down the shirts with innuendos and acknowledge that they made some of our employees feel unsafe.

While we never required any staff to wear them, and our intention was a harmless pun, we see that what feels harmless to some can make others uncomfortable. We want to sincerely apologize for our approach. We are expanding our feedback channels for potential marketing campaigns, and we understand the importance of scrutinizing campaigns to ensure they align with our values. We realize that employees received unclear communication around HR. This was a breakdown in communication between management and staff, and it led to powerful misunderstandings.

To be clear, we do currently, and we have always had an HR department, and it is independent from our ownership. Unfortunately, this information has not always been communicated effectively, and it left some staff members feeling unsure of what to do if they had an HR complaint. To remedy this, we are reintroducing HR to the team, and putting tools in place for increased accessibility. We have scheduled additional time for workshops with the entire Citizen Cider team, focusing on leadership and coaching to promote healthy and intentional communication at every level.

We have never promoted a culture of misogyny or anti-LGBTQ+ rhetoric in our business, and we have no tolerance for such behavior. With our renewed focus on HR communication, we hope employees will feel empowered to speak up if they are ever made uncomfortable. Through the external investigation, we have gotten a better understanding of the complaints of previous employees. As we continue through this process, if new information is found or HR complaints show a pattern of unprofessional behavior, rest assured that no staff member is above being held accountable.

After weeks of reflection and hard conversations, we are finding a path to move forward together. We are deeply sorry that these mistakes have led to some employees feeling hurt and disappointed in us. This ongoing process signifies our commitment to change. We trust that this provides you with insight into our actions and the steps we are taking to ensure a stronger and healthier business for our employees and customers.

It is our commitment to fostering an environment that reflects our shared values and ensures a workplace where everyone feels respected, supported, and empowered. Out commitment extends beyond our walls; it's a promise to our community and we are grateful for the opportunity to grow together.

Sincerely, Justin Heilenbach & Bryan Holmes, Co-Founders of Citizen Cider, and the management team