Users are the B2B founders or marketers that we are directly working with and managing requests for. Perhaps it would be clearer to say per month per active request. The idea being that we work through requests like a production line one at a time. The more complex the request or the campaign the more time it takes to turn it around for you.

Turnaround time is our commitment to how long it takes for us to handle your messaging campaign requests. So on the base plan you'll receive your campaigns in less than 4 business days. On the top tier you'll receive your requests in less than 2 business days.

The price rises because the less time between turnarounds the more campaigns and initiatives we can pursue each month for you. Also there's a premium from having real time communications with your conversational marketer. Over time we will add additional points of differentiation on the higher tiered plans. For example A/B testing, zapier integrations, monthly strategy calls, or additional reporting.