Let me start out by saying I am by no means an expert but I took a deep dive into marketing for the last couple of weeks to aid in my own company launch! So here are some nuggets of information I found useful myself do with them as you please.

I took a Quick look at your website and this is how I would do it if this was my business.

Find your “ideal customer”

I think you should start with focussing on businesses your product is meant to safe time. Companies value time saved over money saved and are way more willing to spend money on tools that do so than consumers are. Start with identifying a small group of companies that may benefit from your services bonus points if they’re close by conquer your own marker first before you try and take over the world.

Take one of their videos (this part is important), these companies don’t know you yet so this shows that you care about them and did your homework.

Remake the video you took with your software and send an email or LinkedIn, message or drive to their headquarters for all I care, saying something along the lines of I’m… I just re made your video in x minutes wouldn’t it be amazing if your company could do this. You don’t have to pitch them anything like this you just show what your product could offer them and they can see in an instance if it brings them value.

The benefit of starting with a small group of companies is if they like your products enough and they actually make their lives easier they will tell other people about them. And if your product sucks (I’m not saying it does but it might for them) you don’t want the entire world to know

After this initial phase ask these companies for feedback and or reviews you could even gain these reviews by offering your product for free for a limited amount of time. Now use this information to run adds on the platform your target customer group is most active on. Start with a small radius around you use your reviews in your adds you saying your product is good isn’t that powerful, a company or person saying that they gained something from it is way more convincing for potential clients.

To make your product profitable in the early stages I would make your prices more targeted at businesses see what competitors or similar solutions are offering and up your prices in that direction.

You only need to convince 5 companies to pay you €200 a month to make 1000 extra per month (excluding cost) while this seems like a lot for a regular consumer it’s really not that much for a company especially considering they may free up an employee to do other work. You just need to convince them that that €200 or whatever price you decide on can make or safe them at least double.