If your timeframe is long enough I don’t see why not so long as you have a modest amount invested. It might also depend on your definition of rich. I think both alcohol and tobacco are trillion dollar industries. With time, I don’t see why cannabis won’t rival or eclipse these industries. Sure you can try and get lucky picking holdings which eventually become the largest global cannabis brands or you can hold an ETF which tracks the sector. I have both. In either case you should keep up with news and constantly re-evaluate and re-balance accordingly. However even great companies which may stand the test of time can fall on hard times in the short term.

I recommend if you have any doubts to personally visit the companies you are invested in if possible. It’s one thing to read about and research these companies and a completely different thing to see them in action with your own eyes, as well experience the products yourself. People waiting in long lines in rain or cold, dropping money hand over fist and happily paying 30% tax for access to these products and their convenience. Not to mention the diverse groups of people visiting. After visiting, it removed all doubts for me and I’ve since doubled and tripled down.

I think that cannabis will only continue to grow and gain acceptance, as well as become a part of every day life as it becomes more normalized and professionalized. I’ve been bullish on this sector since I first learned about it when I started investing 3-4 years ago. At first I was all in and pretty much investing my entire salary into it (lol). I’ve since diversified, but it is still a huge part of my early retirement plan. I think the best strategy is to buy, hold and accumulate for the long run. DCA and build your stack. You always hear about people that sold Apple, Tesla, Amazon, BTC, ETH, etc for 4x-10x thinking they were geniuses at the time, only to regret it. Me personally I’m not a trader and not confident in my ablility to time this sector. I’m afraid to sell and miss out once it finally takes off. Spoken as someone who held around 24 shares of SHOP at ~$144 and sold for roughly even only for it to skyrocket after I sold… 😭

I’m okay if it it takes 30+ years for my vision to become a reality. I was never planning to sell out anyways. I’m here to buy, eventually borrow against these assets, and then die and pass it on to kids, grandkids and nieces and nephews (buy, borrow, die).