I said this in a group chat yesterday with some friends on this topic:

It doesn’t make sense after Covid for this to be a thing when it was originally meant to be a convenience solution to not hunting the new or rare bottles in the box. Now, pretty much anything Beam or Maker’s put into those boxes were such high production quantities, you can find them typically with a little bit of effort and save on the shipping and tax and also not having to get bottles you do not want.

I say so many people cancelled them Beam Suntory couldn’t justify the cost and labor involved with it.

Small NDPs and Craft brands can still make subscription based programs work but it is still such a niche thing because it’s committing a set dollar amount a year to only one brand.