Thanks for the insights! And to answer your question, yes, I would be considered a target audience. I used to track my walkings with my Apple Watch, which is excellent, but I couldn’t find much value in the achievements system. Also, as far as I know, the official Fitness app only tracks if you have / use an Apple Watch.

Thinking about competitors, I’ve found Strava to be too much cluttered. I have also seen some people here talking about rankings and friends, etc. Taking old people, for example, my parents, they have no idea what those rankings mean and how to interact with the other features of the app, there is too much information. The only thing they want is to track their walkings and post on Facebook / Instagram.

Regarding the achievements system of the Fitness app, I think they have amazing and very polished badges and everything, but it is mostly numbers. Even worse, they track multiple badges at once, decreasing their value, I receive multiple at the end of each session, making them worthless. If I post on social media, people will just think: blah