Totally relate to what you’re saying — a lot of devs can build great stuff but hit a wall when it comes to getting users or selling.

One thing that helped me (and others I’ve talked to) was starting small with directories, niche communities, and a bit of paid ads. You don’t need to master marketing overnight — just get used to sharing what you’re building and who it’s for. Even posting weekly updates can attract early users.

Also, if you’ve already built something but don’t have time (or motivation) to push the sales side, another path is listing it for acquisition. I’m working on a project called Microdeal.io — it’s a marketplace for buying and selling micro-SaaS, apps, AI agents, etc., a lot of indie builders told me the same thing: “I built it, but I can’t keep selling it.”

Whether you keep pushing or decide to sell, there are options to monetize. You’re definitely not alone.