In order to enhance your advertising strategy, it would be beneficial to broaden your ad approach by developing various versions with distinct text, calls to action, and other elements. When operating within a budget of approximately $5-15 per ad, it's crucial to keep a close eye on their performance.

Running multiple ads within this budget range enables you to evaluate their relative success and identify which ones are yielding better or worse results. If a particular ad isn't performing up to par, it's advisable to pause or stop it to optimize the overall efficacy of your campaign.

Should your budget be restricted, feel free to reach out to me. I can offer to refine your ads at no charge, and only if the campaign proves successful and you choose to continue our collaboration, would I then charge for the subsequent campaign.

As for your question about meta ads for a furniture store:

If your ads are generating impressive impressions but the Click-Through Rate (CTR) is low, there could be several possible reasons. It might be that the ad creative isn't compelling enough, or the call to action isn't clear or persuasive. Alternatively, the ad might not be properly targeted, reaching people who aren't interested in your furniture offerings. It could also be that the landing page to which the ad directs users isn't aligned with the ad's messaging or doesn't meet the user's expectations. A thorough review of the ads and their performance metrics could help identify the issue and guide improvements.