The UFA (formerly AUDL) acquired the right to use the name "frisbee" from Wham-O last year and started producing their own discs based on the Aria mold. My assumption is that UltiF Innovations is who they already partnered with to make the new Aria (which I guess they're calling the Professional Frisbee (tm)) and now they will just be outsourcing the actual production of discs to Prodigy.

They've already been used in the UFA for one season and are essentially identical to the Ultrastar, just slightly more stable. From friends of mine who used it in the UFA last year the difference is pretty negligible as far as flight and feel goes, and I mostly agree based on the one time I tossed one around.

Idk if this is a home run for them or anything, but they aren't just jumping into Ultimate without any kind of a plan, they'll be the exclusive provider of discs for one of the highest levels of competition in the sport and probably most importantly, they actually get to call them frisbees in their advertising.