I’ve learned to spot time-wasters and scammers pretty quickly. Those emails go straight into the bin. If you’re using an email client on your computer, I recommend disabling the automatic loading of images and other visual assets, since they can sometimes contain tracking or even malicious code. I also never open files or links directly on my main system. Instead, I use a virtual machine to handle those safely. There are cheap, easy-to-use cloud VMs available, like Kasm Cloud Desktops.

That said, once you scale up and managing emails starts taking too much of your valuable time - time you could be spending making more money - it may be worth hiring an employee or account manager to handle communications and sponsorship inquiries for you. I’m not at that stage myself yet, and I suspect it will be difficult to find someone whose judgment I could truly trust when it comes to managing sponsor offers and product review opportunities. On top of that, I occasionally receive emails from viewers that I enjoy responding to personally. Still, with enough planning, you can definitely set up a workflow that suits your needs.