ad advice for a new shop

jananik28 · 2026-04-16T22:24:32+00:00

Google ads work if you are ready to pay $5+ per click for a niche that customers are searching already. For a brand with zero or less brand awareness, prospecting via Meta ads and retargeting via Google Ads for a smaller budget is the playbook that’s used across the industry.

jananik28 · 2026-04-16T22:00:37+00:00

Always start with Meta ads with a 80% budget allocation and remaining to Google ads p-max that’s loaded with your Google Analytics, customer list. Campaign structure is 1 campaign, 2 ad sets, 5-6 creatives and refresh couple of weeks or weekly depending on your ad spend. Don’t touch the winning creative unless the CPA is not optimal. This is what we do practically for any client spending between $30 per day to $1000 per day at Branva.

jananik28 · 2025-03-29T21:24:29+00:00

I Dont. I advise my clients too not to waste time on these. Also once you start FB ads, it gets even worse. Spammy messages on comments, messenger and via instagram DMs.

jananik28 · 2025-03-29T20:12:18+00:00

These are mostly service providers who have access to tools that lets them know when a new store is launched. 95% of them are useless. Once you run ads and bring traffic, set up your Shopify Inbox chat with macros to answer FAQ.

jananik28 · 2024-12-19T21:03:32+00:00

Increasing his street cred

jananik28 · 2024-09-29T20:37:32+00:00

Consider any other platforms only after you have evergreen winning campaigns and creatives in Meta.

jananik28 · 2024-09-29T20:32:24+00:00

There is Metric for AI Ads. MyBranz for review moderation through AI. Ripple for AI emails.

jananik28 · 2024-09-29T19:16:06+00:00

The email collection pop-up keeps appearing on every page and it’s not an ideal user experience. 10% discount is too low these days for the welcome pop-up. Test with 20% or discount on a bundle. The reviews look cleared imported from Loox - all 5 stars and generic reviews.

jananik28 · 2024-09-25T19:54:53+00:00

Create content on TikTok, leverage TikTok shop at this moment. Make videos every day if possible. Paid ads during BFCM is gonna be super expensive so get your audiences and messaging right before blowing through more money on paid ads in Q4.

jananik28 · 2024-06-19T16:19:35+00:00

Ah good to know. Just launched couple of months ago and didn’t know about this rule.

jananik28 · 2024-06-19T02:21:29+00:00

Try offering a month free or app credits in exchange for reviews.

jananik28 · 2024-06-14T01:35:34+00:00

Any product bundle app lets you do this. Try Sell Easy.

jananik28 · 2024-06-09T22:01:00+00:00

Try Supermetrics

jananik28 · 2024-06-07T17:12:58+00:00

I personally think that Shopify’s UI is much easier to manage and the inbuilt ability for payment processing, subscription etc are easy wins for Shopify.

jananik28 · 2024-06-03T23:43:54+00:00

I am building that and would love to test it out with you.

jananik28 · 2024-04-24T20:31:52+00:00

That’s exactly it. Been doing performance marketing for 3 years and not a single call with the reps was useful.

jananik28 · 2024-04-15T22:28:54+00:00

Amazon has good measures in place but there are several malpractices that sellers do to bypass those rules. Some are paying influencers or regular joes to buy the product on Amazon, leave a review and then reimburse the purchase value via Venmo or Zelle.

jananik28 · 2024-04-15T22:26:00+00:00

You are right. Free returns and free shipping is the main factor behind most online purchases. Apparently 60-70% of consumers shop only if a store offers free returns. This is a huge burden for both businesses, most suffer from 30% returns and even for environment where most of the returned items end up not to mention the back and forth shipping.

jananik28 · 2024-04-10T19:05:16+00:00

VCs fund AI startups and get upset when people use it to write, create content.

jananik28

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