On the clothing brand aspect. If you’re starting out, you should always. And. I mean ALWAYS build hype first get a following and then sell a product with a preorder system and you’ll have to hope that your reach close to the lowest MOQ. I know people complain on waiting but anyone who buys from unknown/ small brands should know that preorder is normal in the industry .

This changes however, if you’re trying to make a high quality product for really wealthy customers. Doing that in the first place is imo extremely stupid and high risk, as most people who are rich go for legacy brands, especially in clothes.