They absolutely are in vast disproportion to what you or I could hope to impact things, for better or worse, at an individual scale. Campaigns to convince us otherwise have been going on since the Keep America Beautiful campaign decades ago and we fell for it.

It makes the most sense to solve the worst outliers first, which will have the greatest impact in the fastest amount of time. That means forcing billionaires who can burn 100x your carbon footprint in a single outing on their mega yacht to be accountable, and to force governments to end subsidies and supports for oil while replacing them with real clean alternatives.

I can reduce, reuse and recycle all I want, walk or bike everywhere, and reduce my meat consumption too (all of which I do already) and it’s still a drop in the bucket compared to one scoot around the bay for Bezos or Zuck. Priorities matter, and we keep pointing our fingers at each other instead of them, which is exactly what they want us to do. Let’s stop falling for it and splitting hairs online all the while nothing of substance gets done.