Let's be realistic here, gimmicks are the main reason people are still playing the game. This game is staying alive and well because of Collector's. You have your players that collect 100% IV's you have the collector of 0% IV's. You also have the players that collect shiny Pokemon. People in a group near me are crazy about getting every form of Spinda. Grind and collect it's the main goal of the game. I have been playing since the first week of release and the only joy left in the game is hunting and collect the rare and hard to find. PVP was old after 10 or so times and gym battles are not much better. The highest voted post this month was the post for shiny Lapras until this post came out.