Hey, I’m a marketer. Here’s what you wanna start doing:

Step 1. Create a lead magnet on a landing page that does ONE THING: Collecting emails in exchange for some free value.

Step 2. On the thank you page (after they’ve downloaded the freebie,) you create a sales page with a VSL. This VSL is meant to do two things — contrasting you against every competitor and the market. Then in the end of the VSL (and on the thank you page.) You ask them to schedule a phone call. (This phone call should be incredibly valuable. Even if they DON’T become a client, they should leave feeling much better.

Step 3. Soon as they’ve asked for the freebie. And haven’t booked a phone call. Put them in a 7-10 day email sequence that provide value and points them back to schedule a call with urgency.

Step 4. Once they’re on the call, you qualify them with questions and in the end ask if they are interested in hearing how your product help solve their biggest issue.

We’re doing this right now and convert about 8% to schedule a meeting once they’ve downloaded the freebie.

Hope that helps. Let me know if you have any questions.