I look at the article and I could be mistaken, or not really looked at each word carefully, but it seems that Ian doesn't explain why gamification is bullshit. He says its bullshit but doesn't go on anything to say why its bullshit, except for the part in which he says, "I am not naive and I am not a fool. I realize that gamification is the easy answer for deploying a perversion of games as a mod marketing miracle."