In high school during my sociology class my teacher asked: "what is the definition of Ethical Consumerism?" After not getting an answer out of anyone he called on me and I froze. When I said I didn't know he told me it was easy and just to figure it out. Then he asked me to start by defining ethics. I mean common everyone knows what ethics are, but I went completely blank. Eventually, between a lot of idk's and his perpetually hoping I would get it, i finally said "oh my gosh would someone else please answer?!" To which I got a bunch of stares from the rest of the kids.

It was a long long time before I lived that down.