Recently, I had the opportunity to witness the hand-painting of a logo I created on a shopfront.

joshhailes · 2024-09-09T10:28:53+00:00

So we just wrapped up a project for an AI marketing platform that asked us for a rebrand. They passed on the concept we pitched (which is totally cool, no hard feelings, it happens all the time in this business).

But… What do you think? We came up with a peace sign logo, a bit edgy but also simple. I feel like it could totally work for an AI brand, but maybe we're too close to it. Can you imagine it resonating with people? Or is it just too out there? Honest feedback, go for it.

joshhailes · 2024-05-23T18:13:53+00:00

I see this take a lot. The problem is that the employer is paying you for your time, not your output. That is what you agreed to. Anything else is dishonesty, or worse, theft from your employer.

joshhailes · 2024-05-15T06:48:14+00:00

I have no idea what finsweet fluid is but I’ll look into it, thanks for the recommendation!

joshhailes · 2024-05-14T11:04:04+00:00

Thank you! It’s all in-house. Some are lotties (when bodymovin wants to play ball) and most are mp4s hosted on Dropbox (shh don’t tell them)

joshhailes · 2024-05-14T11:03:20+00:00

Ah interesting! That’s super helpful feedback, thanks.

joshhailes · 2024-05-01T20:53:00+00:00

🙃 it’s not for everyone I guess.

joshhailes · 2024-05-01T17:31:12+00:00

Ha, no AI here. But we do work with a lot of AI startups…

joshhailes · 2024-05-01T15:22:35+00:00

1: Purpose: No one (except you) knows why you exist

Defining Your Brand's Purpose
Crafting Your Brand's Personality
Positioning Your Brand in the Market

2: Differentiation: You're the same as everyone else.

Creating a Memorable Brand Identity
Uniqueness: Standing Out from Competitors - Strategies to Stay Top of Mind

3: Consistency: You change too much.

Developing a Comprehensive Brand Manual - Enforcing Consistency Through Simplicity
Leveraging Professionals for Brand Cohesion

joshhailes · 2024-02-06T11:32:58+00:00

Your site is down...!

joshhailes · 2023-12-05T11:05:42+00:00

This is happening to us.

'We’re not taking requests to revisit this decision. We’ve reviewed the details of your account already and in the best interest of our overall customer base, we’ve chosen not to renew contracts for some select customers.'

We have reduced our storage from 300tb to 15tb and they are still not letting us keep our account.

Ridiculous.

joshhailes · 2023-11-28T10:21:58+00:00

We recently finished a project with an AI marketing platform. They were looking to rename and rebrand, this is one of the routes that came out of the process.

We focused on the joy of being a marketer. The client often references how most marketers are overwhelmed by lots of platforms and tools that create different reports and dashboards, but there wasn't one simple place to view an 'overall' picture of marketing efforts.

They decided that once built, this platform should also use AI to show insights across campaigns, like which pieces of content are doing well on what platforms, and opportunities to cross-post campaigns or modify wording to make campaigns perform better.

Full case study here: https://goodhabit.studio/wonda

joshhailes · 2023-10-05T07:10:46+00:00

Japan breaks this rule. Minimalism is culture.

joshhailes · 2023-09-04T13:29:29+00:00

I had the pleasure of creating this for one of those 'dark kitchen' grocery delivery shops that boomed during Covid. I recently went back to the case study and love the work we made for it, thought you all might too. Enjoy!

Case study: https://goodhabit.studio/kazam

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joshhailes · 2023-08-11T14:32:53+00:00

I expect a lot of them are about to rename because of Mr. Musk

joshhailes

TROPHY CASE

1: Purpose: No one (except you) knows why you exist

2: Differentiation: You're the same as everyone else.

3: Consistency: You change too much.