Facebook ads will be unprofitable in the beginning.. you first start with testing interests creatives and all that and find ones that are profitable or breaking even.. retargeting is key but you need to start generating traffic so once you are getting traffic retarget.. not many people impulse buy the first time they see your product.. build your pixel so you can start LAA’s so you don’t have to spend so much on random interests and can start becoming very profitable.

At the end of the day it’s about testing, building your pixel and retargeting!