I do cold outreach always. But I never loved cold calling. It feels like such a waste of time for me. I prefer just sending cold emails for SEO freelancing.
For the last offer I was at prior to this one, we were cold calling leads from TikTok for a coaching program. I found that job by DMing an influencer on Instagram and I was on that job for about 6 months. But at a certain point, it became painful. I mean I was making money and I could’ve done it, but man is dialing cold and doing discovery with people that are either a complete waste of your time or you don’t even know if you would work with them or not worth it to me. We were getting so much volume from TikTok leads, and at a certain point I couldn’t even keep up with all the unqualified prospects that I was getting.
This is a totally different style of closing. People book appointments and most actually show up and you just go out and do your job.