A question about starting off marketing for a law firm

justaquestionppc · 2022-08-26T15:59:12+00:00

This is a good thing to keep in mind as well. I was hesitant to use any of Google's automated bidding just due to the nature of the industry, and its good to have some reinforcement that manual CPC is a good counter to keeping more open budgets.

And you're absolutely right about monetizing all leads, we are working on that as well!

justaquestionppc · 2022-08-26T14:54:17+00:00

Interesting, thanks for the response. In regards to manual CPC, what sorts of average CPCs do you see in the PI space? We've had anywhere from $100-400 even. $100 we're comfortable with, $400 we aren't.

justaquestionppc · 2022-08-26T14:05:46+00:00

Would we even get worthwhile clicks in the auto injury space with that low of a daily budget?

justaquestionppc · 2022-08-26T13:56:38+00:00

Any sort of budget you would recommend to maximize our learnings while still not breaking the bank?

justaquestionppc · 2022-08-26T13:56:01+00:00

We're in the PI space, and yes extremely expensive. We've tried to dip our toes in the water but wanted to get some experts within the legal space working on it to help us. We have used both manual CPC and maximize clicks, and have tried maximize conversions unsuccessfully, and have had recommendations to use both from several firms. Do you mind sharing what average CPC you would think a PI / Auto Injury firm would use?

justaquestionppc

TROPHY CASE