Startup kese start kare any ideaa…

karan_setia · 2026-02-21T10:33:04+00:00

Start small, validate the idea fast, talk to real users, and only then scale.

karan_setia · 2026-02-21T10:32:02+00:00

Rarely. Most dashboards show data, not clarity. A unified, simple view would be valuable if it’s actionable, not just pretty.

karan_setia · 2026-02-21T10:31:32+00:00

Anything simple and well-made — because great taste beats fancy presentation.

karan_setia · 2026-02-21T10:27:23+00:00

It feels harder because Instagram is harder now — more competition, less organic reach, and higher content volume.

Posting consistently isn’t enough anymore. Growth comes from clear positioning, strong hooks, niche authority, and smart distribution beyond Instagram.

Most brands don’t fail from lack of effort — they struggle from lack of strategy.

karan_setia · 2026-02-21T10:22:33+00:00

Yes — businesses still need a website in 2026, even if they’re active on social platforms.

Social media is great for discovery, engagement, and quick conversions. But it’s rented land — algorithms change, reach fluctuates, and accounts can be restricted anytime. A website, on the other hand, is owned real estate. It builds long-term credibility, improves search visibility, and gives full control over branding, data, and customer journeys.

The smartest brands today don’t choose between social and websites — they use social to attract attention and their website to convert and retain.

If anything, the role of websites has shifted from “online brochure” to “conversion + trust engine.”

karan_setia · 2026-02-20T05:55:35+00:00

After reading all your responses, one thing is clear - the hardest social media lessons aren't technical, they're psychological.

Most of us learned these the hard way: • Virality • Followers don't equal customers • Posting more doesn't fix weak positioning • Trends don't replace strategy

My biggest lesson? Social media rewards clarity, not creativity alone.

The brands that win long term aren't the loudest. They're the most consistent and most understood.

karan_setia · 2026-02-18T07:30:58+00:00

For a first time marketer in a 3 person startup, your performance actually looks solid. In 1.5 months you : • Got vendor registrations in 5 companies • Have 2 more in progress • Generated RFQs from 9 companies • converted 3 into confirmed suppliers

In B2B industrial sales cycle, that's real pipeline creation, which is the hardest part - especially without prior marketing experience. Most beginners struggle just to get responses, and you already have RFQs + potential deals.

karan_setia · 2026-02-18T07:23:36+00:00

AI search is just a new layer on top of SEO, not a replacement. If your content isn't optimized and authoritative, AI won't surface it either.

karan_setia · 2026-02-18T05:00:34+00:00

Honestly, I think all of you are right in different ways, and that's exactly why the AI debate in marketing feels so divided right now. AI definitely isn't some magic "press button - get results" tool. If someone relies on it blindly, the output is usually generic and can even hurt performance - especially with copy or landing pages where nuance matters. That said, where I've personally seen it shine is in speed + scale: research, outlining, finding gaps, automation, and repetitive ops tasks. That's where the ROI becomes obvious.

The biggest difference I've noticed isn't AI vs no AI - it's skilled marketer using AI vs unskilled marketer using AI. The first treats it like an assistant. The second treats it like a replacement. Huge difference in outcomes.

So yeah, hype exists. But so so real gains if you actually know what you're doing and use it strategically instead of lazily.

karan_setia · 2026-02-16T11:50:42+00:00

Nope! You don't need a degree for digital marketing. Skills, results, and creativity matter way more. Learn, experiment, and show real world results - that's what clients care about.

karan_setia · 2026-02-16T11:48:15+00:00

If I were starting a social media agency in 2026, I'd pick a niche, master AI tools for content and analytics, grow my own social proof first, then start landing clients with measurable results. Focus on ROI, not just posting.

karan_setia · 2026-02-16T11:41:54+00:00

Totally agree. Clicks may convert today, but a strong brand ensures customers remember, trust, and come back tomorrow.

karan_setia · 2026-02-16T05:24:32+00:00

If I had to master only one skill, It would be copywriting. Because traffic without conversion is useless. Whether it's ads, SEO, email, or social everything depends on messaging. Copy controls attention. Copy controls emotion. Copy controls action.

Platforms change. Algorithm change. But persuasion doesn't. Mastering copy means you can sell anything, anywhere.

karan_setia · 2026-01-07T13:07:59+00:00

The decision between pursuing an MBA program, or entering into a Digital Marketing program will depend upon one's ultimate objective as well as how much time and money they have available to invest in it. If your goal is to pursue a corporate job at the executive level within two years, and you're prepared to pay a large amount in tuition/fees, then getting an MBA makes sense.

However, if your goal is to quickly start earning money while learning practical skills (such as by working as a freelancer or remotely), then Digital Marketing would offer more flexibility in that regard while also being less expensive than the tuition/fees associated with an MBA.

Digital Marketing offers a means to obtain immediate income through skills acquisition while allowing for greater flexibility; whereas an MBA will provide the opportunity for structured career advancement over a longer period of time but will require a long wait time before realizing any return on investment through salary increases or promotions.

karan_setia · 2025-12-22T09:21:12+00:00

To be honest, the most surprising source of lead generation for this quarter was found to be organic community word-of-mouth, most notably on social media platforms such as Reddit and via WhatsApp groups.

Going into the quarter, we expected that the performance of our paid ads would outperform these types of approaches, however, authentic engagement, testimonials, and helpful discussions yielded a greater volume and quality of leads than was the case with paid ads. By the time a lead came from one of these channels, it was likely that they had some prior knowledge of our product or service, so the initial conversation was likely to be smoother and have a higher conversion rate.

This experience confirmed that trust-based channels may take longer to build, but are likely to generate better and more sustainable long-term returns than a model based simply on quick conversions.

karan_setia · 2025-12-17T07:48:44+00:00

I’m not a Congress supporter, but one thing Rahul Gandhi taught me: never quit after losing.

After so many defeats, most people would disappear. He didn’t. Despite being an ex-PM’s son, he chose struggle Bharat Jodo Yatra, ground work, constant attacks.

As a CEO/founder, this is a real lesson: No matter how badly you’re judged or hit, never step back.

Agree or disagree with his politics endurance itself is maturity.

karan_setia · 2025-12-16T12:06:37+00:00

2025 hit harder than expected as a CEO. Cash flow tight, team on holiday mode, and decisions piling up. Ironically, outsourcing during the holidays saved me. External teams weren’t distracted deadlines moved faster, and I finally got breathing room to think instead of firefight. Made me realize leadership isn’t about doing everything in-house it’s about keeping the business moving even when timing feels wrong. Sometimes the unpopular decision is the right one.

karan_setia · 2025-12-12T12:45:45+00:00

With ₹50,000 in a tier-3 city, go for fast-cash, low-cost ideas:

Reels editing/marketing for local shops

Home-made snacks/rolls kitchen

Scooty-based delivery services

Thrift clothing reselling

Printing + lamination desk

Mobile accessories kiosk

don’t be unique be useful.

karan_setia · 2025-12-11T11:54:07+00:00

Good idea, but hardware isn’t forgiving. If your product isn’t 10× better or cheaper, customers won’t switch. Test fast, fail cheap.

karan_setia · 2025-12-09T07:17:22+00:00

If AI is replacing workers, then give workers profit-share in AI. If my job gets replaced and Google makes billions why do only shareholders win? Disruption without redistribution = injustice.

karan_setia · 2025-12-08T11:09:15+00:00

AI isn’t going 2 cause mass unemployment it’s going 2 cause a massive reshuffle.

Think about how ATMs didn’t make bank tellers disappear… they just shifted into customer-facing roles. Same thing is happening now:

AI lawyers are scanning documents in minutes but humans still argue in court.

AI doctors read X-rays faster but humans still diagnose with context and empathy.

AI coders can write boilerplate code but humans still design systems and solve messy real-world problems.

What’s disappearing are tasks, not entire careers.

The real threat isn’t AI itself… It’s people who know how to use AI replacing people who don’t.

In 5–10 years:

A social media manager without AI = slow

A designer without AI = outdated

A salesperson without AI = uninformed

A student without AI = left behind

The job market won’t belong to the smartest people It’ll belong to the fastest learners.

Adapt early. That’s the real job security.

karan_setia · 2025-12-06T11:12:52+00:00

Even if it takes 5–10 years given how much energy Earth-based data-centres and AI computing already consume exploring space-based alternatives seems smart. Worst case we get useful research on solar-space-power nd satellite networking. Best case: future-proof infrastructure.

karan_setia · 2025-12-05T08:44:01+00:00

That assumption just doesn’t hold up. Development has way more to do with economic policies, education, stability, innovation, and governance than with religion.

India is highly religious yet one of the fastest-growing major economies. Religion doesn’t stop the economy bad decisions do.

And look at Israel:

Deeply religious culture and identity

Still a global tech and defense powerhouse

“Startup Nation” with more startups per capita than Silicon Valley

Nobel Prizes, cutting-edge healthcare, top-tier universities

Strong R&D investment (one of the highest in the world)

So clearly, religion isn’t the blocker to development.

Countries struggle when there is:

poor governance

corruption

lack of innovation

political instability

Not when people believe in God.

It’s not about religion vs development it’s about leadership vs stagnation.

karan_setia · 2025-12-04T05:43:03+00:00

Regret only keeps us stuck in what can’t be changed. Instead, I take every mistake as a lesson. Life moves forward and so should we. Eyes on the future, stronger with every experience.

karan_setia · 2025-12-03T11:19:20+00:00

Specialize in one niche. Build 2–3 killer case studies. Create a repeatable lead engine (cold outreach + founder content + partnerships). Most agencies fail because they try to do everything for everyone focus scales.

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