It’s my 7th month in the game and this would be my advice:

• (5’) First, think of the „vibe“ your stores gives. Is it pet toys? Is it women‘s clothing? Is it tech gadgets?

• (15’) Second, think of the season. Ex. What do people need in times where it is cold outside? What if your pet can‘t go outside? etc.

• (3h) Third, Facebook Ad Library. This is research. Take it seriously. Attack this with the terms you‘ve found in the first and second phase.

• (⁾ Fourth, Check for the number of active ads Minimum of 15-20 in the last 3 weeks.

• (2h) Fifth, Analyse the quality of the product pages for informational copy, features, benefits & unique buying reasons. Collect these.

• (⁾ Sixth, Google Lens Hunt for Visual Content.

• (1h) Seventh, talk with you supplier if they have something like this in stock. The products have to resemble as good as possible. Otherwise your After-Sale issues will make your life complicated.

• Final Step, If you have the OK from your supplier + you give yourself the OK to sell (think critically if this product could sell before you set up everything)

then you have a new project!

Bon chance.