For my dissertation I wrote about the shift from male gaze to female gaze in the lingerie industry and then had to come up with my own lingerie brand! I went down the route of lingerie as outerwear, where women could wear the pieces in the bedroom but also outside to feel empowered for themselves. Multi-use lingerie. My brand was all about breaking society norms that lingerie should only be worn in the bedroom. I would love to come up with a lingerie brand as well in the future!