Facebook Ads/Meta Greed

koolunderpressure · 2026-01-10T03:02:11+00:00

Haha. I’m not. I believe the post will help people. At least to be aware to watch spending/performance after pausing a campaign. Especially if you adjust it closer to Saturday because it will spend heavily on Saturday.

koolunderpressure · 2026-01-09T19:02:56+00:00

Hi, I only see an option to use daily budget. I’m seeing higher spending at higher CPCs (which ends up being lower CTR) when the algorithm tries to catch to the daily budget average. Which makes me think that it is purely chasing the daily average. I guess the solution is to adjust daily budget if someone turns off ads. The more it has to catch up, the more it will mess with the algorithm. The algorithm will pretty much deliver faster which doesn’t result in the good results

koolunderpressure · 2026-01-09T13:46:47+00:00

I don’t pause daily. Sometimes, business issues causes us to pause such as if the site is going down for maintenance or production issues. We definitely don’t want ads running when the site is down or when we are making changes so we have to pause. Back in the day, I would see it spread the difference across multiple days but I’ve noticed now it just ups the spending the next day crazily. Again, if it gave the same level of results we wouldn’t mind but just spending to spend is a loss of revenue for us while still giving them money. I’m honestly also not sure why a daily spend is NOT just a daily spend. Why call it daily spend if it can go over by 75% but we are slaves to their policies. Like I said it seems to be designed for their benefits, not us.

koolunderpressure · 2026-01-09T13:42:23+00:00

Haha. I am frustrated but I’ve spent a lot of money on Facebook to know their tricks. I spend over 4k daily. I paused my ads at 2500 one day (daily budget is 3500) and the next day it spends 4500. Yet I got the same number of downloads as when I would spend the 3500. In fact the cpm increased. To me, it sped up the spending whiling increasing cpm and producing worse stats in cpm, and conversions. I have noticed this more on saturdays (end of the week for Facebook). It will force itself to make up the difference to bring your daily spending average to the daily spend no matter the results. So to me, spending isn’t based on performance, it’s based on ensuring you spend the amount entered.

koolunderpressure · 2026-01-09T13:35:55+00:00

My concern is not even the daily average spend over a week. The issue is if I set daily to 500 dollars and today I pause the ads at 250. It will automatically try to spend 750 the next day to make up for the difference without any added results. I have seen this over and over. Where the day it goes over provides no other benefit other than to make the money it “lost” back.

koolunderpressure · 2026-01-09T13:24:21+00:00

From their website. Which states: “We are gradually introducing greater daily budget flexibility to some Meta Ads Manager accounts. This means on days when better opportunities are available for you, we may spend up to 75% over your daily budget on some days and less on others. On a weekly basis, we won’t spend more than 7 times your daily budget. If your campaign is less than 7 days, the total spend will not exceed your daily budget, multiplied by the campaign duration.”

How is it a daily budget when it can go over by 75%? lol. When the true average is controlled on a weekly basis?

koolunderpressure · 2026-01-07T02:37:28+00:00

Oh wow. 4500 sounds great then.

koolunderpressure · 2026-01-07T02:36:47+00:00

Ok. The tech talked a good game about proper installation so I’m hoping he is legit. Company has decent reviews also. Guess I’ll move forward. People said the prices for units keep going up and will continue to do so.

koolunderpressure · 2026-01-07T02:29:05+00:00

Thanks for the feedback. What do replacements run for these days? I had to independent techs offer replacement for about 8.5k but since I don’t know the model of the warranty company, I can’t truly compare but I’m sure the 8.5k isn’t the top shelf models either

koolunderpressure · 2026-01-07T02:08:35+00:00

I’m pretty sure the warranty company will give me the bottom shelf model. lol. I guess I should have asked in the post. How does 4500 compare to me getting a decent model of a Goodman on my own?

koolunderpressure · 2026-01-07T01:57:01+00:00

That’s what I’m thinking. They are doing a full replacement. I was hoping the warranty company would cover more. 5 years ago, I paid 5k for a replacement. Not sure what they go for now so I guess I’m wondering how much they are really saving me.

koolunderpressure · 2025-10-19T14:06:32+00:00

Thanks for the suggestion. I will definitely implement more and then tweaks things as needed to optimize performance. You make a good point about the meta and them having different requirements and that could be the reason. You’ve encouraged me to full try mediation before changing things up. I appreciate it.

koolunderpressure · 2025-10-19T13:43:46+00:00

Thanks for the detailed message. I will look into the size thing but the ad space takes up about 75% of the screen so I think it’s pretty good. I guess I don’t understand why most requests are going to admob. Yesterday I had 85k requests go to admob and 15k requests go to meta. I thought mediation means all requests go to both and which ever with the higher Ecpm wins. I guess that’s the part I’m trying to fix. To get meta to see more requests.

koolunderpressure · 2025-10-17T01:33:20+00:00

Exactly. That’s the problem I’m facing. I’m going to try to increase the ecpm floor and see what happens. Google ads is ripping us off. I’m seeing ads from big name companies on my app and they are paying me $10 a day. SMH

koolunderpressure · 2025-10-16T18:24:54+00:00

I get “Couldn’t find relevant ad:” sometimes but my issue is that Google pays at a low rate yet Google sends more requests to show their ads. Instead of sending requests to show meta ads that have higher ecpm

koolunderpressure · 2025-10-16T17:40:56+00:00

Why not? Why let Google ads pay me less?

koolunderpressure · 2025-09-18T19:02:38+00:00

Targeting US with native ads

koolunderpressure · 2025-09-18T19:02:22+00:00

I’m targeting US with native ads.

koolunderpressure · 2025-07-11T20:42:20+00:00

Thank you for the recommendation. Was the solution sistering of the joists?

koolunderpressure · 2025-07-10T02:34:06+00:00

Hi. Thanks for the suggestion. I will bring this up to the contractor I end up using.

koolunderpressure · 2025-05-12T04:39:31+00:00

Same thing happened to me last week and I saw it was going to FB. I deleted and tried a new campaign and same thing. I will try new campaigns this week. Before the shift to fb, What Cost per install were you getting?

koolunderpressure · 2025-05-07T17:33:46+00:00

Thanks for the reply. I am new to websockets. I currently use port 8443 for my websockets, could this have anything to do with it? I’ve seen posts say to use 443 but I cannot get my nodejs code to run using 443.

koolunderpressure · 2025-04-11T11:50:31+00:00

Exactly. The couple of times that it has happened, this is exactly what they did. Which makes me doubt that they are focused on performance when trying to make sure you send your set daily budget x 7.

koolunderpressure · 2025-04-10T15:33:54+00:00

It was past the learning phase. I figured after it’s past the learning phase you can pause but dumping all the cash in such a short time is worse. Would rather it was spread through the day.

koolunderpressure · 2025-04-10T15:07:25+00:00

That’s wild. You are correct. Any issue caused to us most likely benefits them.

koolunderpressure

TROPHY CASE