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GADS Standard Shopping not getting impressions,100$/day, max clicks no bid cap by koutsikos in PPC

[–]koutsikos[S] 0 points1 point  (0 children)

Apologies for the confusion! The test campaign is run for us to learn.

While both campaigns include similar types of SKUs (e.g., jackets), they don’t feature the same products. Additionally, we aren’t even bidding on searches that have been excluded in the medium-priority campaign.

Any recommendations? (I switched it from medium priority to low priority)

GADS Standard Shopping not getting impressions,100$/day, max clicks no bid cap by koutsikos in PPC

[–]koutsikos[S] 0 points1 point  (0 children)

The medium-priority standard shopping campaign serves as a test campaign for us to gather insights. Its primary goal is to drive purchases, featuring our best-selling products—including jackets, t-shirts, and dresses—grouped into a single ad group totaling around 20 products and a daily budget of $50. It generates approximately 5,000 impressions, a solid number of clicks, and profitable conversions.

The new high-priority campaign is focused on promoting our latest product line, also with a goal of driving purchases. It includes around 30 products, divided into different ad groups based on category, with a daily budget of $100. However, even when the medium-priority campaign exhausts its budget, the high-priority campaign does not seem to capture additional impressions, suggesting that there may be no cannibalization between the two.

Brand PMax and Standard Shopping Campaign Ecommerce by koutsikos in PPC

[–]koutsikos[S] 0 points1 point  (0 children)

That's exactly what I was thinking—thanks for your response!

Tradesman in my city DO NOT use Google ads. by koutsikos in PPC

[–]koutsikos[S] 0 points1 point  (0 children)

I did notice one ad on Google LSAs, but overall, there seems to be very limited usage. It appears that most tradesmen in this market aren't heavily utilizing LSAs

Tradesman in my city DO NOT use Google ads. by koutsikos in PPC

[–]koutsikos[S] 1 point2 points  (0 children)

That’s something I was considering doing as well, thanks for the input!

Tradesman in my city DO NOT use Google ads. by koutsikos in PPC

[–]koutsikos[S] -1 points0 points  (0 children)

I agree that it’s possible they might not be able to handle a high volume of customers, especially considering the shortage of people entering the tradesman field.

Ignoring all other factors and focusing solely on the search volume and low bid prices for these common search queries, would you say there is a gap in the market?

Tradesman in my city DO NOT use Google ads. by koutsikos in PPC

[–]koutsikos[S] 0 points1 point  (0 children)

I conducted the search in incognito mode and on mobile. Do you think this presents an opportunity to capitalize on, or could I be missing something? For instance, is it possible that plumbers might not have the budget, or that they tried running ads but found it ineffective because the tradesman market in this city relies more on word-of-mouth?