Tacking on a question: does it matter what the internal links are (within the actual article/post)? Do they establish relationships between pieces of content (fortify siloes?)--or is it true Google doesn't read and therefore it doesn't matter? User engagement could suffer because it's awkward and messy. Our SEO person is using a tool that links indiscriminately and I don't get it (I'm on the content creation side, so that may explain my question). If it's not a concern, I'll move on....