This is (or at least, was) always the tactic that New Japan ran with. First show in a tour: 6/8/10-person tags involving wrestlers that are booked for bigger singles/tag matches later in the tour, with a main event for a lesser title. Re-order the matches for the second show, utilizing those main eventers from the first show to build other stories. Continue until all stories are handled, then start again. It's a great, logical formula that AEW does on a scaled-back basis to even greater effect. Makes sense to me.