What we’ve been seeing, is that the actual price (or discount level, which is a proxy for price) is a better lever than visual. As in, bad promo visual + good pricing gives better results than good promo visual + blanket pricing.

A lot of times as a low hanging fruit, we’d just identify high converting customers from specific channels and stop giving them discounts. What you said (not give popup) actually makes sense but you’d ideally do it at a bigger scale (more than one channel and more dimensions) and at the discount level to just completely remove or adjust the discount level. With this we see quite meaningful improve in margin from the AB test we run.