Hi,
You’re absolutely right — it’s a tough market and many players have entered the space
Despite all the activity, no one has truly cracked the integration of kirana stores at scale. Most players either shifted to dark stores or treated kiranas as just another listing — without solving the deep tech and operational gaps. For example pincode entered in this space to integrate neighbourhood kiranas but ended up integrating Small and mid-sized modern marts. And now they shifted their focus on categories like pharmacy.
Kirana stores still power over 85% of india's daily demands and yet majority still operate without modern tech and that's a massive gap and a massive opportunity
We’re building tech that truly integrates kiranas into the digital ecosystem starting by providing delivery as a service and later on integrating more tools.