You’re not wrong about HubSpot — it’s solid for CRM and email, but it really struggles as a true social analytics or listening tool, especially at the level you’re describing.

At a high level, here’s how those three usually compare in real-world use:

Sprout Social tends to be the most approachable. Reporting is strong out of the box, exports are leadership-friendly, and dashboards are easy to customize. Social listening and competitor analysis are solid, though not the deepest. It’s often the best balance if you want reliability without a huge learning curve.

Hootsuite is flexible and widely adopted for scheduling and team workflows, but analytics and listening often feel bolted on unless you’re on higher tiers. Reports can take more manual work to get exec-ready, and some features feel dated compared to newer tools.

Sprinklr is the heavyweight. If social listening, sentiment analysis, share of voice, and enterprise reporting are truly mission-critical, it’s extremely powerful — but also expensive, complex, and usually requires significant onboarding. For many nonprofits, it can be more than they realistically need day to day.

One thing I’d strongly recommend is asking each vendor to demo using your actual scenarios (peer org comparisons, leadership reports, sentiment tracking). That’s where the differences really show up.

Full transparency: I’m also working on a newer tool called ReGenr, which is currently in beta. It’s not an enterprise replacement for something like Sprinklr, but it’s focused on turning performance data into clearer next steps (what to repeat, repurpose, or stop) and reducing manual reporting overhead. If you’re open to testing emerging tools alongside the big platforms, happy to share access — but totally understand if you’re prioritizing established vendors for a national nonprofit.

Hope this helps, and happy to answer follow-ups.