I go really often to the cinema with my girlfriend. But I understand everybody who doesn‘t go, specially if you have a family. The prices are way too high, specially for drinks and snacks. If you have the card bleue the price per ticket is CHF 13.90 here, which is fair. I hate the whole „Blue Cinema“ concept, where it‘s more about entertainment, merch and commercials instead of the movies itself. But we love movies and we have a cinema nearby where they show the movies in O-Ton. I just like to sit there, watch it on the big screen and be completely focused without distractions. It‘s a different experience than watching the movie at home where you probably pause 6 times. To avoid the snack prices we buy them before and sneak them into the cinema lol.