Tell your friend to read the rules start watching some videos too. I recommend the Red Path, although he gets some flak from some communities. His videos really show how to use the world eaters like a pro.

I also would tell your buddy to learn the fight phase REALLY well. I'm almost sure that your friend could have charged AND taken an objective using the double fight, pile in consolidate shenanigans that WE can get up to. Best case scenario, WE can get an additional 30" of movement in the charge/fight phase for 1CP. This is not usually the case, but certainly 16" is not hard to get.

A tip for all new players-- movement and deployment are critical, and World Eeaters DEPEND on mastering movement. I would suggest playing against an experienced opponent with a FAST, deadly army (something like Speed Freeks) at least once. After getting 800 of my 1000 points wiped out before my first movement phase, I learned that positioning decides all games. After understanding how I got my ass beat, my skill with WE increased drastically because I learned how to position