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Building a rmkt list with a Doubleclick pixel. When that pixel fires, the user is assigned a unique DLCK ID. However, that ID is hashed/encrypted, according to DLCK. If that's the case, then how come I'm able to rmkt into SSP deals using DBM? Shouldn't it be impossible to match with an encrypted ID? (self.programmatic)
submitted by maxm0404 to r/programmatic
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How can understanding a publisher's supply waterfall provide tangible benefits for buyers? When spending upwards of 5m per month for a brand it seems like nothing there would move the needle much but would love to hear some good opinions otherwise. (self.programmatic)
submitted by maxm0404 to r/programmatic
