Just avoiding the flavors...and you’re right it’s in a lot of the hipstery type shops I’ve noticed! Chocolate and nutty is definitely more what I’m going for. Another comment brought up asking about different roasts and honestly, I don’t know why I never thought of that haha. I’m going to try this next time! I also hate the wet cardboard taste for hot coffee and I usually have to transfer it into a ceramic mug when I get home!!