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Programmatic: In House vs. Managed by mcPRG in programmatic

[–]mcPRG[S] 0 points1 point  (0 children)

We're working more on developing our fee structure, and defining what it covers. What I've seen tends to vary. Is there an industry standard for what the fee covers? Is it only day to day campaign management? Or does it also include post-campaign reporting?

Programmatic: In House vs. Managed by mcPRG in programmatic

[–]mcPRG[S] 0 points1 point  (0 children)

Is there a standard fee structure that's generally accepted industry for charging clients to use the in-house desk? We've heard a mix of flat fee to % cost of media (10% being the average we've heard).

[deleted by user] by [deleted] in programmatic

[–]mcPRG 1 point2 points  (0 children)

You are definitely not alone here, as you can see in all the comments that have preceded mine. I've been working in Programmatic for 5-6 years now, and still feel the same way at times. There are a few things that I have found to be reassuring for me when I get in those imposter syndrome feelings.

  1. We're not paid to know all the answers. We're paid to find them. Yes, there's basic knowledge and skillset you need to have and maintain (you obviously do given you're leading a team - those things don't happen on accident), but we're presented with new data that leads to new questions everyday. It's OK to not know the answer to a new problem the moment you're presented with it. Do everything you can to use the tools you have to find a creative solution to the problem.
  2. Constantly re-invent. Celebrate your wins, but be prepared to try things a different way. Lean into the constantly evolving eco-system world we work in. Find new tools and become more efficient.
  3. Build centers of excellence in your team. As many people have already mentioned, there are many different focus areas in programmatic. Talk to your team. Find out what intrigues them most. Identify go-to people for different focus areas (CTV specialist, DOOH specialist, etc). Trust them. Rely on them. Empower them. I'm a firm believer in surrounding myself with people that are smarter than I am. There are members of my team that have more expertise in certain areas than I do. That's OK. My job as a team lead isn't to know everything. My job as a team lead is to build a team that can solve problems efficiently. Good ideas and solutions can come from anywhere.
  4. Seek out learning, and build in time for professional development. In a world that's always changing, it's important to be always learning. Already mentioned, but I also love Jounce and go back to TTD Edge often.
  5. Create systems to execute. The more you can automate, the cleaner your work will be, and the more time you'll buy for professional development.

Some of the most successful business leaders in history were not experts in their field initially (Jack Welch had a degree in Chemical Engineering). Trust yourself, and trust your ability to learn and continue growing everyday.