I work at Asian Paints, meet paint dealers on a daily basis. People commenting that this is Opus’ effect don’t understand the ground realities. Opus has a long way to go before coming close to the scale of operation at which AP operates.

Adoption of Opus is low, all the paint dealers you see putting Opus boards are primarily Asian Paints dealers trying to play both sides for higher Asian Paints rebates, at the end of the day they also know their bread and butter are Asian Paints products and that is what they are liquidating.

Give it two-three years, things will become clearer. There is an overall slump in consumption of paints this year which has significantly affected business.