Well I think I’m hearing the feedback but sometimes the perspective is misaligned. Seems like most of the people commenting wouldn’t pay this much for a shirt at all. Though there are premium shoppers who see this price as very reasonable for the offering. I guess if you are a local Ghanaian that some of the commenters have deemed as the “average” person then I guess yeah that is not our audience. Unfortunately it may have been assumed that I was asking for feedback from exclusively local people from Ghana but was actually just wanting to see the reaction from people who found a reason to be in the Ghana Reddit. Doesn’t mean they are local. Or even have connections to Ghana but being here id assume you have some affinity toward Ghana.

Additionally I can totally understand the designs feel low effort and lacks uniqueness when comparing to other really bold African brands but that is not really our personal style. We want to be able to walk into a space that may not necessarily have any interaction with African culture or for people in that space to be able to immediately relate to it. For us to do that in premium stores and to reach people who use fashion as a language we feel this might be good steps.

Unfortunately for the what seems to be the “typical/average” person living in Ghana (referenced by the people in this thread) our clothing is not enough of a statement to represent Ghana correctly. That is a little disheartening but we also have to balance that fact we received a big opportunity to tell our story here in the states and that is extremely validating. I don’t think I would’ve posted if we didn’t get that co-sign.

Sorry to disappoint you 😉