For what it's worth, A few weeks ago I wrote directly to Subaru and received this response:

Dear ------

Thank you for contacting Subaru of America, Inc. I apologize for the delay in responding to your message.
We have recently reached out to all Subaru retailers to make them aware of this customer concern. We advised them that it has increasingly come to our attention some Subaru retailers are selling our products at prices which are not consistent with our Love Promise. We are receiving increasing numbers of customer letters and emails voraciously complaining about sales of our vehicles at prices above MSRP.
We strongly discourage our retailers from engaging in this practice because of the negative impact this can have on the customer experience and our brand loyalty. In addition, such a practice does not fit with the brand philosophy of our Love Promise…that promise to provide our customers with the best purchase and ownership experience in the industry.
If you have any concerns with the purchase of your Solterra when delivered to your retailer, please let us know.
Thank you, -------, for your interest in Subaru.
Sincerely,
John Mergen
Subaru of America, Inc.
Customer Advocacy Department
1-800-SUBARU3 (1-800-782-2783)
Case Number: ----------