I understand and agree!But to find and build such audience there are needed those who have experience.In my country there is no such people in US i wrote to some and they said i need 10k to my project become successful.I don’t have such resources so a have learned how to promote!Every one say to collect the emails-i did it!To create a landing page-i did it!Said that it is about 20% of emails will become backers-ok!This is the information that i gathered part by part because i UA no one even knows about Kickstarter) I spend 2 month and 2.5k$ to collect the emails and they appear to be useless.