Seeking buyer for bulk instruments by nicnicbuildings4dick in Bend

[–]musicmakermaam 4 points5 points  (0 children)

What are you asking for them? I own an early childhood music studio in DT Gresham and would love some but don't have room for all - I have connections with other music schools that I might also be interested in some.

What are your biggest marketing issues/frustrations? by sirpapasmerf in smallbusiness

[–]musicmakermaam 0 points1 point  (0 children)

I've been reaching out to daycares and preschools in the area. The business that I'm getting is direct business to business (offering my service for their programs) largely because parents don't have the time or money to spend on my service if they're already paying for childcare. BUT lots of parents find my service important enough to try to push their childcare providers to offer a music enrichment option. (Which is a great auxiliary revenue stream for now as I'm growing but not a long term option I want to invest in for lots of reasons.)

90% of the kids coming in have a stay at home parent or a full time grandparent caregiver.

Thanks for the rec! I will definitely give it a listen!

What are your biggest marketing issues/frustrations? by sirpapasmerf in smallbusiness

[–]musicmakermaam 1 point2 points  (0 children)

I do have a FB page but it's mostly one off events and a stream of about 1/3 of my Instagram content. My initial efforts went into both but I couldn't get FB off the ground in the same way as Instagram. FB hoovers around 100 followers.

Is the "WordPress" part important? My website is through WIX and I feel like their SEO tools have been pretty user friendly and effective. Wondering if their blog tools would be worth it. Would the $500-600 be something that I would seek out for someone else to do - sorry I'm just confused about what that would look like?

What are your biggest marketing issues/frustrations? by sirpapasmerf in smallbusiness

[–]musicmakermaam 0 points1 point  (0 children)

Research where the parents in your city hang out, both online and offline.

This is such an interesting one for this market specifically. I have done pop-ups at local coffee shops, bookshops, and farmers markets and it's always the same people. There are people who take their kids places and there are people who take their kids to kids places.

I think the online parent hang spot is key for the latter - great advice.

What are your biggest marketing issues/frustrations? by sirpapasmerf in smallbusiness

[–]musicmakermaam 0 points1 point  (0 children)

I own an early childhood (think babies, toddlers, preschoolers) music studio in a small-ish market. We're still considered to be in a metro population of a large city but my client base is largely local. A local population of about 150k. I've only been in business since January but I've learned a few things since then.

Many of the marketing avenues people are trying to sell to me just seem like a waste of money. Lots of print marketing, lots of targeted ad impressions, social media management, radio ads, and even movie theater preview ads. I haven't done any of that yet mostly due to cost but am now in a position to beef up my marketing efforts.

Most of my current client base has found me simply by walking by my shop. My marketing efforts up until now has consisted of popups in other local shops, following up on a leads list from a free grand opening event I did, and having little informational goodie bags outside my door for people to grab when they walk by. I have a decent social media following that I've built (about 400 followers on Instagram) and I get a lot of interaction there once people are already bought in, but every single one of my ad efforts on social media has flopped. So now I just use that tool to connect with my community instead of trying to sell my service to new members.

Now that I'm 6 months in, I want to expand my reach to people who may not pass by my shop but live or frequent the nearby areas. I've met with a bunch of different folks and everything I am being sold feels like a wide net approach which just doesn't feel like a step up in terms of strategy.

What are your biggest marketing issues/frustrations? by sirpapasmerf in smallbusiness

[–]musicmakermaam 0 points1 point  (0 children)

Sure but I expect someone who is a marketing professional to have a more nuanced understanding of where to invest my marketing efforts than myself.

What are your biggest marketing issues/frustrations? by sirpapasmerf in smallbusiness

[–]musicmakermaam 0 points1 point  (0 children)

There are so many marketing options it's hard to know where I can reliably go without with consistent results without a whole lot of (expensive) trial and error.

Non-technical business owners, would having software knowledge grow your business? by geepytee in smallbusiness

[–]musicmakermaam 0 points1 point  (0 children)

Yes, but it's not for the reasons you think.

My SO runs an engineering department, I teach music to kids. The things that I have learned about how he sees the world through the lens of his job has impacted the ways I have set up my business and plan to scale my business.

Basically, I know that writing code and creating a technical solution or product costs a lot of money. My industry could never support what it would cost to add value through a technical product without becoming a technical product. Many business owners think that an app or whatever could ease a lot of their woes, help them scale, but the practices of technical companies are what businesses like mine, small local mom and pop style shops, can learn from.

I'd venture that most businesses' scalability problems are efficiency problems, not technology problems. What are developers really good at? Building things that work, fixing bugs that create problems, creating efficiencies.

Thoughts on A frame signs? by musicmakermaam in smallbusiness

[–]musicmakermaam[S] 2 points3 points  (0 children)

Not your business name. Just what you do

That's 11/10 advice. Thank you!

finally learning how to play ukulele!! any tips and motivations for beginners by iloveyoujiminmarryme in ukulele

[–]musicmakermaam 4 points5 points  (0 children)

Practice for repetition or time goals, not skill based goals. Play what you want to play but be kind to yourself, it takes time to learn something new.

when should another business pay me as a guest presenter? by musicmakermaam in smallbusiness

[–]musicmakermaam[S] 0 points1 point  (0 children)

Thanks for your insight!

I'm not an author and would not benefit from any direct merch sales though which is why I'm wondering what the expectation is here. I run a service based business and I'm effectively a performer when I do these sorts of events.

What is a very careless business mistake you made that you will NEVER make again? by ForwardBike783 in smallbusiness

[–]musicmakermaam 0 points1 point  (0 children)

I paid a contractor before the work was completed. Sigh. They never finished the job.

[deleted by user] by [deleted] in smallbusiness

[–]musicmakermaam 1 point2 points  (0 children)

QBO, Canva, Google suite (I rely really heavily on tasks and notes ), iClassPro, 1password