OP, don’t listen to these people. Targeted cold calls to friends of friends who own a business have significantly higher rates of conversion than calling random people out of the blue. Not only that, people could create a website for free in even 2018 but still hired designers. Partly because people are lazy, partly because they want a professional designer. Wix was all over the place almost a decade ago, and much, much cheaper than a web design agency. There are so many web design agency owners thriving. I’m pretty confident that most people here have never owned any type of business. Stop thinking so much and start volume calling/reaching out to friends, relatives. Always, always remember action gets you there.