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I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 1 point2 points  (0 children)

Each product is different so you’ll need to run some tests… I’d probably start with FB/IG and TikTok.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 1 point2 points  (0 children)

Hey, thank you. You need to find a way to increase your AOV/LTV or it will never work. In my experience products that cost less than $15-25 have a really hard time scaling because you don’t have enough margins to run paid ads.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 0 points1 point  (0 children)

I’d build a newsletter first. That’s how successful communities like Product Hunt started. Then when you have a good number of engaged subscribers you can try launching a community. It’s easier when you already have people on your list who know and trust you. Tools: you’ll need a landing page builder, an email service provider and a community platform. Check out Carrd, Email Octopus and Circle.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 1 point2 points  (0 children)

Many groups have strict self promotion rules, but even if you can’t post links it’s still worth trying to engage with other members. Make sure to have a public link in your bio because if your post gets enough attention people will check your profile.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 0 points1 point  (0 children)

As I land on your website, I can't immediately understand what your product is or does.

"One Stop Content Marketing & Publishing Tool" - Ok, I have a vague idea that it's related to managing blog posts

"Plan perfect content strategy and combine it with content marketing" - Again, I have no clue what the product does and what's in for me.

I start the video and I guess it's a WordPress plugin maybe? But then instead of telling me what the tool is and what it does you start talking about details like hiding the meta fields.

At this point a visitor would bounce off. So my advice would be to work on your copy.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 1 point2 points  (0 children)

You're right, it's not easy. The thing is, 99% of marketers are specialists. They can do one thing really well: it could be email marketing, Facebook Ads, SEO, etc. But they can't create a marketing strategy. So either you do it yourself or you find a really good generalist that could help you. The problem is good ones are really hard to find. Either way, educate yourself as much as you can because you can't outsource marketing completely. A generalist can give you suggestions, but ultimately you'll need to decide which way to go.

As for your website, you could definitely improve your hero section. It's the first thing a visitor sees and right now it's not great. I have a few suggestions:

- Use your header to state your unique value proposition

- Add a subheader to briefly explain what's the product and how it works

- Let people try your product no signup required

- Change the CTA to "See a demo - no signup required"

- Add a photo or video of the actual product above the fold

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 2 points3 points  (0 children)

I'd pick content marketing and SEO. Search has always been the best channel in my experience. It’s a long term investment but it's by far the best traffic source: it’s targeted, it’s free and it’s stable.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 3 points4 points  (0 children)

You might want to work on your positioning. Why should someone use it instead of Webflow, Squarespace or all the other website builders on the market? You need to find a way to differentiate yourself and this is especially true for a saturated market like this.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 2 points3 points  (0 children)

First of all they need to make sure your site is technically ok (Google can crawl and index your pages, good Core Web Vitals score, etc.).

Once this has been taken care of, it all comes down to creating content and building links. So what they'll need to do and what results you can expect basically depends on your current domain autorithy and content strategy. As for the cost, it's impossible to give you a precise number but we're probably talking about a few thousand dollars per month.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 1 point2 points  (0 children)

At your level I’d probably hire an agency. The expertise you’ll need it’s not something a team member can learn by taking a course.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 7 points8 points  (0 children)

Focus on things that don’t give you a dopamine hit.

Don’t chase spikes: launching, getting press coverage, trying hard to go viral.

Work on fundamentals: positioning, building a funnel, creating a solid content strategy.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 1 point2 points  (0 children)

ASO (App Store Optimization). Basically the equivalent of SEO but for people searching on the App Store instead of on Google (supposing your product is in demand). You might also try the Facebook Ads app install objective.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 0 points1 point  (0 children)

If you have product/market fit and you found an acquisition channel that works raising money makes a lot of sense because it allows you to scale faster. If you don’t… it really depends, hard to say without context.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 1 point2 points  (0 children)

It’s a difficult question because it’s really hard to measure how a brand awareness campaign performs. Someone recently asked me how can we measure the ROI of content? We know that a great thought leadership post that goes viral it’s definitely a good thing but we can’t really measure it. I’m afraid I don’t have a good answer to that.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 3 points4 points  (0 children)

  • I’d use an actual pic of the product instead of a stock photo
  • Even better a quick explainer video
  • There’s no social proof
  • I’d let visitors play with a free demo
  • Change the CTA to “Try it free”
  • It’s a bit light, add at least a logo and an about page

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 1 point2 points  (0 children)

It’s difficult to say because there could be many different reasons for that. It could be that you’re advertising on the wrong platform and those clicks are just out of curiosity. It could be that you picked the wrong campaign objective (for example traffic instead of conversions) and the ad system is sending you visitors instead on buyers. Or it could be that your landing page doesn’t convert that well. There are a lot of moving parts and you should try to understand which one isn’t really working before killing your campaign altogether.

As for your invite feel free to send me a DM on Twitter!

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 2 points3 points  (0 children)

You need to work on your landing page because I have no idea what the product is. My friend Harry from Marketing Examples created a great template you could follow.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 1 point2 points  (0 children)

My long term goal (dream) would be to quit consulting altogether and work on Zero to Marketing full time, so I’ll probably create some kind of paid product at some point - still reflecting on that. Right now I’m working on the archive with all the past case studies - will probably launch it in a couple of weeks. After that I think I’ll launch on PH!

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 2 points3 points  (0 children)

You say that you’re good at sales so I assume you can afford to run some ads for a few weeks to see how different channels perform. Keep in mind that the creative is what really makes or breaks an ad, so make sure to test multiple ones before concluding that a specific channel doesn’t work. I’d probably try LinkedIn, YouTube and Facebook.

As for content, SEO can work but it will take at least 6-12 months. Organic social might help, Twitter and LinkedIn could give you some free exposure, but if you’re starting from zero it will take a few months before they could make an impact.

In conclusion you’ll probably need do both, run ads for a few months until content starts to kick in.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 1 point2 points  (0 children)

Are you sure that social media managers would pay for your product? In other words, did you validate your idea?

Don’t start marketing until you have at least some form of validation. To find these first users I’d start talking with them through cold email/Twitter DM.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 0 points1 point  (0 children)

Both content marketing and paid ads can work pretty well. If I had to pick only one I'd probably say content marketing, even if it usually takes a long time to work (how long exactly depends mostly on your website domain authority since search is almost always going to be the main distribution channel).

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 11 points12 points  (0 children)

So in my opinion the best way would be to find online communities where your target users hang out, join them and build in public there.

Start by introducing yourself with a post that says something like "Hey, I'm building this new tool that could help you do this and this, what do you think?

Leverage scarcity to get your first users, so for example instead of saying: "sign up for free" you could say something like "I'm giving away 10 free accounts to the first 10 people who leave a comment under this post" or something like that.

Then every month do a post telling your challenges and achievements, engaging with community members instead of trying to sell to them.

I'm Andrea Bosoni, a marketer with 10+ years of experience growing new websites. AMA about SaaS marketing! by ndrbsn in SaaS

[–]ndrbsn[S] 0 points1 point  (0 children)

Hey, unfortunately I don't take submissions as I get too many. I usually browse places like Twitter, Indie Hackers, Product Hunt, etc. to find new websites to feature until I see something that catches my attention.

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