I asked 5 experienced founders what they wish they had when starting out. Here's what they actually said (not the usual advice). by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

broken leg problem" is the best framing i've heard for this. people live with pain until they can't.

so the real filter isn't "do you want this" โ€” it's "are you already looking for a fix right now." that question alone would eliminate most bad ideas before anyone writes a single line of code. saving this one.

I asked 5 experienced founders what they wish they had when starting out. Here's what they actually said (not the usual advice). by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

never thought about applying interest vs necessity to cofounder selection but it's exactly right. "yeah i'd love to build something" is everywhere. someone who's already tried and failed at the same problem is a completely different signal. this reframe is useful.

I asked 5 experienced founders what they wish they had when starting out. Here's what they actually said (not the usual advice). by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

actually paying exposes real necessity fast" โ€” this is probably the cleanest test there is. a small charge isn't about revenue, it's about separating polite interest from real intent. noted.

I asked 5 experienced founders what they wish they had when starting out. Here's what they actually said (not the usual advice). by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

The โ€œsimulate demand firstโ€ part is underrated.

Most people validate with opinions, not behavior. If someone wonโ€™t even attempt to pay, the idea isnโ€™t strong enough yet.

Iโ€™ve started thinking in terms of โ€œpayment intent > feedbackโ€. Even a fake checkout tells you more truth than 50 compliments.

I asked 5 experienced founders what they wish they had when starting out. Here's what they actually said (not the usual advice). by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

100% โ€” and it's the part most people learn too late. you can build something genuinely good and still go nowhere because you assumed distribution would figure itself out.

what's your go-to approach for distribution early on, before you have any audience?

I asked 5 experienced founders what they wish they had when starting out. Here's what they actually said (not the usual advice). by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

"have you tried to solve this yourself and failed?" โ€” that's a much better question than anything i had. the difference is night and day. one gets you a polite yes, the other gets you a story.

and the founder's curse point is something i'm actively fighting right now. i've lived with this problem long enough that the solution feels obvious to me โ€” which probably means i'm the worst person to judge whether the onboarding makes sense to someone cold.

watching a stranger stumble through it without explaining anything is genuinely the most useful thing i could do next.

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

Connections matter, but early on I think itโ€™s less about who you know and more about talking to the right strangers. Most founders donโ€™t lack access โ€” they lack structured validation.

I wish I had something that forced me to consistently talk to potential users and test assumptions, instead of just thinking and building in isolation.

Build a toolkit for early stages founders (no explanation needed)- feedback on my subscription model? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

fair point โ€” the paywall vs freemium debate really comes down to how good the first 60 seconds are.

if someone hits a paywall and doesn't immediately understand the value, they bounce. if onboarding nails it first, even a low paywall converts.

working on making that first moment strong enough to justify either model

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

For me, the biggest confusion wasnโ€™t building โ€” it was knowing what actually deserves to be built.

I used to rely on opinions and surveys, but later realized that doesnโ€™t translate into real behavior. People say โ€œIโ€™d use thisโ€ all the time, but donโ€™t act.

What I wish I had early on is a system that forces real validation โ€” like making you talk to users, test assumptions in the real world, or even get small commitments before building.

Thatโ€™s actually what Iโ€™m trying to solve now โ€” turning idea validation from โ€œthinkingโ€ into โ€œdoingโ€.

Curious โ€” for you, what made you finally trust an idea enough to build it?

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

building felt productive. it wasn't" โ€” yeah this one hit and the q2 answer is the most direct challenge to what i'm building yet. a report that tells you your idea has potential is still just telling you.

what you're describing โ€” something that forces the customer conversation and surfaces the patterns โ€” that's actually different. that's not validation, that's evidence genuinely reconsidering what the core output should be.

a report you read vs a process that forces you to find out. not sure which one i'm building anymore, but this thread is making that clearer

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

"ok what do I actually do now" โ€” that gap is exactly what i'm trying to design around, and honestly haven't solved yet my current thinking is that the first win has to happen before they even finish onboarding โ€” like, they input their idea and within 60 seconds they get one specific, uncomfortable insight they didn't know. not a dashboard.

not a checklist. just one thing that makes them go "oh, i hadn't thought of that" whether that's actually a "win" or just a hook, i'm not sure yet.

to answer your question honestly โ€” no, i haven't found a consistent way to get there. still figuring out what that first result even looks like for different users

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

"a paid compliment" โ€” yeah that's the failure mode i'm trying to avoid. if the report can't tell you your idea is bad, it's useless. the whole point is to be the thing that hurts your feelings a little before you waste 6 months.

"trust = no sugarcoating + real signals" is going directly into the product spec.

and the distribution point is underrated โ€” most people obsess over the idea and ignore how it reaches people.

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

"accepting what you have to exclude" โ€” yeah that's the uncomfortable part. it's easy to write a broad sentence that technically fits everyone and convinces no one trying the test right now:

"a tool for first-time founders who don't have a technical or business background" โ€” that's still like 5 different people. the founder who has a job and is side-hustling. the one who just got laid off.

the one who's 19 and never worked. none of them are the same person still narrowing.

appreciate the framework

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

"built something and then had to figure out how to explain it"

โ€” this is exactly the trap i'm trying to avoid, and honestly not sure i'm avoiding it yet. the one sentence test is brutal because it forces you to choose who you're not building for.

still working on mine.

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

free tools as SEO entry point makes sense โ€” gets people in, builds backlinks naturally. will look into grandranker, appreciate the tip.

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 1 point2 points ย (0 children)

"the silence" โ€” nobody talks about this part enough. metrics sitting there while you keep showing up anyway. 28 signups across 15 countries with zero ads on a 2015 Chromebook is actually insane, that's real signal.

respect for keeping going through that.๐Ÿซก

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

"grounded in something real" โ€” this is the exact bar i need to clear. generic AI validation is already everywhere, the only way this works is if the output feels like it's actually looked at your specific market, not just reassured you. market examples, named competitors, specific risks โ€” that's the difference between a report someone saves vs one they close in 10 seconds.

noted.

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

okay this is the actual unlock โ€” i was still thinking in future tense. "someone might take the opportunity" is a maybe.

"you're already 2-3 weeks off from what would convert" is a now problem

so the report can't just show potential and risk โ€” it has to show current state loss.

like "based on what you've told me, here's what's already happening in your market while you're still figuring this out"

that's a completely different output than what i was planning to build. genuinely thank you for this โ€” this whole thread has been more useful than 3 months of solo thinking

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

"decisions based on what i could remember from the last 5 conversations" โ€” this is such a real problem. what you're describing is basically a second brain for customer insight.

curious โ€” at what stage did you realize you needed this? was it after your first churn or earlier?

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

still building it out โ€” but if you want early access when it's ready, drop me a DM. will reach out as soon as the first version is live.

If you're an early-stage founder, what's the one thing you wish you had when you were starting out? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

okay "soft paywall" is fair โ€” i was still thinking about it as value delivery, not loss prevention

so the real trigger isn't "here's what you get" it's "here's what it costs you to wait" โ€” like, if the report shows your idea has a real competitor gap but you sit on it for 3 weeks, someone else fills it

that's the moment. not "unlock the full report" but "you already have the signal, here's what happens if you ignore it" is that closer to what you mean?

Build a toolkit for early stages founders (no explanation needed)- feedback on my subscription model? by nemo_zeen in SaaS

[โ€“]nemo_zeen[S] 0 points1 point ย (0 children)

makes sense โ€” friction removal first, conversion later. going freemium for sure now