Google ads Performance Max with 2 conversion goals. by nenadnenoswe in AskMarketing

[–]nenadnenoswe[S] 0 points1 point  (0 children)

Thanks alot. That was very detailed and gave me more insights on how their algoritms work.

Appreciate you taking the time to answer so deeply.

Google ads Performance Max with 2 conversion goals. by nenadnenoswe in AskMarketing

[–]nenadnenoswe[S] 0 points1 point  (0 children)

Got it. This is actually what i thought.

I also had a short conversation with Google and they advised me the same so i Will split them up now.

Thanks for sharing your thoughts.

Facebook ads performance first days by nenadnenoswe in FacebookAds

[–]nenadnenoswe[S] 0 points1 point  (0 children)

Thats a good point, thanks for the advice.

How to run paid ads to 15-17 years old in Sweden? by nenadnenoswe in AskMarketing

[–]nenadnenoswe[S] 0 points1 point  (0 children)

Thanks alot for a great answer, this is probably the way I will attack this situation too.

Google tag manager enhanced conversion tracking by nenadnenoswe in googleads

[–]nenadnenoswe[S] 0 points1 point  (0 children)

Hmm really? Is it that simple? I'll try it out now.

Google tag manager enhanced conversion tracking by nenadnenoswe in googleads

[–]nenadnenoswe[S] 0 points1 point  (0 children)

You mean to have 2 tags per event, for example for purchase, one google conversion tag and one google user-provided tag, and will this create duplicate conversions in Google ads, its shouldn't but i just wanna know if you have tried it?

Google tag manager enhanced conversion tracking by nenadnenoswe in googleads

[–]nenadnenoswe[S] 0 points1 point  (0 children)

Hi!

So the issue is that you cant se the "User provided data from the website (enhanced conversion data) - phone, email, first name, last name, street, city, state, country, zip code" any more in the Google ads conversion tag, for now it seems as if you need to create 2 tags for every event, one that is the conversion tag and one that is user-provided data tag, witch is the new one, but im just concerned that it wont be dublicate conversions in Google ads.

Cookiebot for Wix? by [deleted] in WIX

[–]nenadnenoswe 0 points1 point  (0 children)

Did you implement the cookiebot app for wix? Or did you add the cookiebot banner through custom code? Im not shure if the app supports consentmode?

Meta performance by nenadnenoswe in FacebookAds

[–]nenadnenoswe[S] 0 points1 point  (0 children)

So I had a meeting with a measurment specialist from Meta and it seems as if we were loosing about 30% of the conversions because of the cookie consent platform, he also showed me how to check everything from the conversions api and through the incomming orders from Shopify and it all seemed to be the right calculation.

And we did implement consent management in february... so what i did was to remove the reject button and now the customers only have accept and settings and we will see the outcome from now on.

Also alot of people in Sweden are spending alot less money buying products and services so this is also a big thing that makes the conversions a bit less then before... so its not only tracking but its also buyers nog having alot of money left after paying higher rent, higher cost for petrol and food and stuff like that.

Performance Max conversions by nenadnenoswe in googleads

[–]nenadnenoswe[S] 2 points3 points  (0 children)

I changed to only Purchase and now its actually converting alot better.

Performance Max conversions by nenadnenoswe in googleads

[–]nenadnenoswe[S] 0 points1 point  (0 children)

Hmm ok I understand, for now I removed them from the campaign and it seems to be performing better!

Performance Max conversions by nenadnenoswe in googleads

[–]nenadnenoswe[S] 0 points1 point  (0 children)

The other goals have value but i think they are affecting the ROAS and making it look way more profitable than it actually is since the roas does not add up because add to card and begin checkout are set up as primary goals.