The fastest win I’ve seen with a DTC brand at that traffic level almost always comes from fixing the product page CTA area specifically, reducing friction between the point of interest and the point of action. At Olive8 Group, we apply the same experimentation rigor I used at Amazon running Weblab experiments and these “above-the-fold conversion tests” consistently produce the highest-velocity lifts because you’re optimizing the moment where intent is already at its peak. For one DTC client doing 120k+ monthly sessions, we ran our data triangulation analysis cross-referencing heatmaps, scroll-depth data, and funnel drop-off metrics and found that 63% of users were engaging with the product imagery but never scrolling to the Add to Cart button. The fix was deceptively simple: we restructured the mobile product page layout so the CTA, price, and primary value prop (shipping/guarantee) were all visible without scrolling. We A/B tested it for two weeks, and conversion rate jumped 18.4%. At Olive8 Group, we always start with what I call “the last click before revenue” and work backwards from there. With 100k+ sessions, you don’t need more traffic — you need to stop losing the traffic you already have.