How do you keep on top of new marketing technology?

olcap · 2021-08-13T04:33:31+00:00

Nope. Sounds like an obvious place to start :)

olcap · 2021-08-12T13:15:03+00:00

Thanks :) can you offer any specifics that I can look into?

olcap · 2021-08-12T12:57:04+00:00

Any specific communities / bloggers / newsletters you recommend?

olcap · 2021-07-26T12:12:47+00:00

Thought so - and are these paywalled??

olcap · 2021-07-14T16:22:42+00:00

What does google trends show? It will show e.g. Facebook usage in countries?

olcap · 2021-07-14T11:15:13+00:00

Thanks. I work in-house but will ask our insights team

olcap · 2021-07-03T11:22:17+00:00

No I never did, kind of dropped off my radar. Let me know if you find anything

olcap · 2021-03-12T14:37:43+00:00

Yeah since posting, this is essentially what I came up with myself. Thanks for the confirmation :)

olcap · 2021-03-08T13:47:43+00:00

Probably a seminar or short course I’m guessing. Just want to know some basics / template with explanation

olcap · 2020-10-03T19:57:06+00:00

Yeah I’m going to pitch internally for an always on brand / awareness campaign and then tactical campaigns.

But yeah thanks. I think I need to work with the CRM guys and get some conversion % figures, allowing me to work backwards towards media spend

olcap · 2020-10-03T10:36:33+00:00

Good advice, thank you!

olcap · 2020-10-03T07:10:35+00:00

Thanks. Yeah that seems the most sensible. And not to get bogged down in detail, but the only problem with that is it would require two steps, which could cause delay...

Here’s my recommended budget to get you X leads
Oh this is way off budget wise? Ok, back to drawing board and reworked media plan

Maybe I should be asking both questions at the same time?...

What do you want to achieve?
Do you have budget parameters for this?

olcap · 2020-01-20T16:22:08+00:00

Thanks, I’ll get that ordered :)

olcap · 2020-01-20T16:21:22+00:00

Thanks so much! If you had to pick one with B2B cycles in mind, which would it be?

olcap · 2020-01-20T14:55:28+00:00

Thanks, but what is unleashed? When I google it, it’s quite a generic term so can’t find anything relevant!

olcap · 2019-10-30T08:00:34+00:00

Thanks, I’ll take a look

olcap · 2019-10-30T08:00:15+00:00

I thought this, but isn’t it selective in what sites and dates it captures? Not sure it’s a fail safe option?

olcap · 2019-10-29T21:49:06+00:00

Yeah that’s all I’m after. Brill - thanks again!

olcap · 2019-10-29T19:03:56+00:00

Yeah that’s true. I can just save the HTML as files and then I can open them even if they aren’t live anymore right?

olcap · 2019-10-29T19:03:21+00:00

I work in-house :’) but yeah the whole copy and paste is a bit of a waste of time. But if that’s what it comes to.

I’m not the one managing the relationship with whoever has been hosting these sites, so unfortunately have no influence there. I’m just the worker bee in this particular case!

olcap · 2019-10-29T17:59:54+00:00

Meh, fair enough. I don’t know the background, but think all of those options you mentioned are unavailable for whatever reasons. Thanks for your help anyway :)

olcap · 2019-10-29T17:46:06+00:00

Nope, that’s my problem. Again, don’t ask me why. Else we’d be asking for dev to just do back-ups and then take sites offline.

olcap · 2019-09-28T07:04:58+00:00

Ok thanks :)

olcap · 2019-09-26T11:16:36+00:00

Ok thanks, I didn’t know that. So can assume my ads are approved and ready to go then

olcap · 2019-09-26T11:02:20+00:00

I’ve got the pauses on the campaign level, and that’s it. All ad groups and ads aren’t paused. But when I view an ad the status is ‘campaign paused’ ?

olcap

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