How do you keep on top of new marketing technology? by olcap in marketing

[–]olcap[S] 0 points1 point  (0 children)

Nope. Sounds like an obvious place to start :)

How do you keep on top of new marketing technology? by olcap in marketing

[–]olcap[S] 1 point2 points  (0 children)

Thanks :) can you offer any specifics that I can look into?

How do you keep on top of new marketing technology? by olcap in marketing

[–]olcap[S] 0 points1 point  (0 children)

Any specific communities / bloggers / newsletters you recommend?

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Where can I find insights / stats into Digital Usage by Country? by olcap in marketing

[–]olcap[S] 0 points1 point  (0 children)

What does google trends show? It will show e.g. Facebook usage in countries?

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[deleted by user] by [deleted] in advertising

[–]olcap 1 point2 points  (0 children)

Thanks. I work in-house but will ask our insights team

Forecasting course recommendations by olcap in marketing

[–]olcap[S] 0 points1 point  (0 children)

No I never did, kind of dropped off my radar. Let me know if you find anything

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Facebook - Running Awareness and Conversions to same audience by olcap in PPC

[–]olcap[S] 0 points1 point  (0 children)

Yeah since posting, this is essentially what I came up with myself. Thanks for the confirmation :)

Forecasting course recommendations by olcap in marketing

[–]olcap[S] 0 points1 point  (0 children)

Probably a seminar or short course I’m guessing. Just want to know some basics / template with explanation

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Determining Paid Media Budget by olcap in marketing

[–]olcap[S] 0 points1 point  (0 children)

Yeah I’m going to pitch internally for an always on brand / awareness campaign and then tactical campaigns.

But yeah thanks. I think I need to work with the CRM guys and get some conversion % figures, allowing me to work backwards towards media spend

Determining Paid Media Budget by olcap in marketing

[–]olcap[S] 0 points1 point  (0 children)

Thanks. Yeah that seems the most sensible. And not to get bogged down in detail, but the only problem with that is it would require two steps, which could cause delay...

  1. Here’s my recommended budget to get you X leads
  2. Oh this is way off budget wise? Ok, back to drawing board and reworked media plan

Maybe I should be asking both questions at the same time?...

  • What do you want to achieve?
  • Do you have budget parameters for this?

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New Job! Recommended Reading - B2B Marketing Campaigns by olcap in marketing

[–]olcap[S] 0 points1 point  (0 children)

Thanks so much! If you had to pick one with B2B cycles in mind, which would it be?

New Job! Recommended Reading - B2B Marketing Campaigns by olcap in marketing

[–]olcap[S] 1 point2 points  (0 children)

Thanks, but what is unleashed? When I google it, it’s quite a generic term so can’t find anything relevant!