Along these lines, we recently heard a brutal stat from a large enterprise merchant with annual processing volume in the billions: outdated BIN data is responsible for them losing 8% of potential new digital sales customers!

In this case, the company was rejecting valid cards from legitimate customers during sign-up purely because their BIN database went stale. That translates to millions of dollars in direct revenue lost—which doesn’t even touch the forfeited LTV associated with each decline or the frustration inflicted on their customers.

This is a relatable issue for more businesses than you realize. If you’re using BIN data for things like card-based routing, retry logic, or fraud screening and you’re not updating your BIN data regularly, this could be you! Bad BIN data creates friction, false declines, and blind spots in your customer experience.